"To us, this award means that we’re serving our communities well and doing right by our members. And that’s always our goal."

Vision Credit Union is thrilled to share that our peers have honoured us as Credit Union of the Year for the fourth time in six years, and the third year running.

“We’re humbled and pleased to receive this honour for the third year straight. We work hard every day to serve the members who trust us to be their financial institution,” says Steve Friend, Chief Executive Officer of Vision Credit Union. “To us, this award means that we’re serving our communities well and doing right by our members. And that’s always our goal.”

Each year, the Credit Unions of Alberta assess all credit unions in the province for their financial performance, community support, innovation and business accomplishments.

Vision received top scores in several categories among its peers, with the following achievements tipping the scales in Vision’s favour:

• Support for community: $150,000 donation to the Stollery Children’s Hospital in support of a mental health initiative for children and youth.
• Support for community: all Vision Credit Union branches remained open during the COVID-19 pandemic in 2020 to serve members with no reduction in hours or staffing.
• Business Accomplishments: Completed branch renovation, West End Camrose branch 
• Business Accomplishments: Received four national Achievement in Marketing Excellence Awards from the Canadian Credit Union Association. 
• Financial performance: Best Loan and Deposit Growth (year over year) 
• Financial performance: Best Return on Assets ROA (three-year average) 

Whether for community service or financial growth, Vision’s success stems from the effort of all members of Vision’s team, from management to member services, from board members to administrative staff to executives, says Friend. “Over the past year, we’ve seen the strength of that team as we’ve pulled together to successfully support our communities and responded to the challenges of COVID-19. We’re looking forward to supporting our members and communities as they move forward and prosper.”