One cup at a time: Helping employees embrace the company vision

Sami Smith has a vision — a noble, heartfelt vision. And she’s executing it one cup of coffee at a time.

Sami is the owner of G.O.A.T. Coffee Co., a 300-square-foot café on the east side of Camrose, where she and her team of nine baristas serve up coffee with a dedication to making every cup and customer interaction as good as possible.“(T)o that person, it’s maybe the only cup of coffee that they're going to have that day,” says Sami. “And even if we're making 200 cups of coffee, to each person, that's the one that matters.”

Creating an environment around quality and care is Sami’s vision for her business, and it’s one that her staff has gotten behind. Together, they ensure the small business operates smoothly day-to-day as they continue to build their own distinct culture and community. “By staying connected with what our vision is and not letting ourselves stray from that, we won’t become stagnant,” she says.

Sami’s experience of building a team that’s committed to her company vision is not all that common. In fact, getting everyone on the same page with corporate goals can be challenging. Even the best employees with the best intentions may need guidance to align their work with the company vision. But as Sami’s experience has shown, when a team pulls in the same direction towards the goals of a company — be it a large corporation or a 300-square foot coffee shop – the results can be amazing.

Here are three key benefits of getting employees on board with your company vision:

More engaged, more productive employees

When employees understand how their individual goals relate to the company goals, they tend to become more engaged with their work. Once employees see how they can make a direct contribution to your company's success, they begin to focus on finding ways to work smarter and more efficiently. This naturally leads to increased operating margins and profitability.

Increased focus on what matters

When everyone in the company is focussed on a vision and how to achieve it, redundant, “busywork” business initiatives tend to fall away. Team members have clarity on how their responsibilities align with specific goals.

Reduced employee turnover

Studies show that absenteeism, low productivity and high turnover are hallmarks of a dissatisfied workforce. Conversely, workforces that feel engaged in achieving company goals are much more likely to be satisfied and productive. In short, people want to feel that their work matters and if they do, they’re much less likely to leave.

G.O.A.T. Coffee Co.
3805A-48 Ave
Camrose, Alberta
Phone: (780) 781-1631
Facebook: https://www.facebook.com/thegoatcoffee/
Instagram: @g.o.a.t.camrose

Photo courtesy of Sami Smith